Notes
Writing on brand, design, and the messy parts in between. Free to download. No newsletter trap.
GUIDE · 6 PAGES · PDF
What a brand identity should include, and what you should pay for it.
A breakdown of brand identity scope and pricing across three tiers. Written for those briefing a studio for the first time or want a benchmark to compare quotes.
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GUIDE · 6 PAGES · PDF
When to rebrand. And when not to.
A decision framework for questioning whether their brand is holding the business back. Honest signs to rebrand. Honest signs you shouldn't.
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NOTE · 7 MIN READ
Colour management in remote brand design.
Screens render colour differently on every device. Why calibration only goes so far, and how to design brand identities that hold up across variance.
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GUIDE · 7 MIN READ
What does brand strategy actually cost in the UK?
A straight breakdown of what you're paying for at each price tier — and why two studios quoting the same number can deliver completely different things.
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GUIDE · 6 MIN READ
How to brief a design studio. And what happens if you don't.
Most design projects that go wrong do so in the first two weeks. Not because the studio was bad — because the brief was. How to write one that works.
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More notes coming. We publish when there's something worth saying, not on a schedule. If you'd like to be told when something new lands, drop us your email when you download a guide.