Notes
Writing on brand, design, and the messy parts in between. Free to download. No newsletter trap.
GUIDE · 6 PAGES · PDF
What a brand identity should include, and what you should pay for it.
A breakdown of brand identity scope and pricing across three tiers. Written for those briefing a studio for the first time or want a benchmark to compare quotes.
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GUIDE · 6 PAGES · PDF
When to rebrand. And when not to.
A decision framework for questioning whether their brand is holding the business back. Honest signs to rebrand. Honest signs you shouldn't.
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NOTE · 7 MIN READ
Colour management in remote brand design.
Screens render colour differently on every device. Why calibration only goes so far, and how to design brand identities that hold up across variance.
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More notes coming. We publish when there's something worth saying, not on a schedule. If you'd like to be told when something new lands, drop us your email when you download a guide.