Challenge

Van Velze & Smith needed to modernize their brand presence without losing the heritage and tactile feel of their craftsmanship. The challenge was to create a seamless transition between their digital and physical touchpoints. They required an updated online experience that could drive sales while simultaneously launching a physical summer catalogue that felt premium, collectable, and reflective of their "high-quality, low-impact" ethos.

Solution

The studio redesigned the landing page to prioritize visual storytelling and effortless navigation, positioning the product as the hero. In parallel, the print project saw the creation of a summer catalogue featuring editorial-style layouts and refined typography, offering a tactile experience that digital platforms cannot replicate. By aligning the visual language across both mediums, Siete reinforced the importance of consistent brand touchpoints, ensuring that whether a customer is scrolling on a mobile device or holding a physical lookbook, the experience remains premium, authentic, and seamless.

Key Deliverables: Web Design and Print Collateral